Yes. It's the nature of tattooing; we're inserting ink underneath the epidermal (top) layer of the skin with small needles. How much it hurts depends on: where on the body the tattoo is applied and you. If the area being tattooed is bony without a lot of muscle but lots of nerves (hands, feet, skull, flank, spine, etc.) it will hurt more. Sometimes taking an Ibuprofen anti-inflammatory pain reliever like Aleve, Advil or Motrin right before being tattooed can help with pain management. But, if you have a low tolerance for pain, and you can not remain calm and still, you are probably not a good candidate to get a tattoo, especially a large one. Seriously, if you know that you won't be able to bear being uncomfortable and in pain, you should not consider getting a tattoo. Also, some medications that restrict the release of endorphins make getting tattooed very painful, so think about what meds you're on, before you come in.